"Integrating ExactTarget with Microsoft Dynamics CRM has allowed us to track all eMail campaign activities in a central database giving us real-time ROI calculations against lead results. ExactTarget has provided an easy API to allow simple integration between the two products and once set up, we have been able to more effectively use dynamic messaging and triggered sends to more effectively communicate to our customers. With this integration and our CRM add-ons, we now can track all communication, prove receipt and actions, capture customer journey activities, generate workflow actions based on unique rules and more ... more effectively justifying our online efforts and ROI."
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